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It’s important to know how to package your marketing services if you want to close clients. All that’s required is some basic math and an understanding of how much work is required to get the job done. However, there are pros and cons. In this video, I’ll talk about how to package your marketing services and why I don’t think you should.
The basics are this: the price of the job on your side plus the profit you want to make equals the cost for the client. If you know that your web developer costs $18 an hour and you want to charge $50 an hour, you know that a 60 hour job will cost $3,000. If that’s the standard for your business, that’s a package.
However, nothing is ever the true average. I don’t think you should worry about packaging your services as much as you should know how to quote a client a workable price. Work with your client to understand them, their needs and budget, and tailor your work to that.
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